altsoul is a design and innovation collective founded by Chaz Lu — 18 years across IDEO, frog, Alibaba, and independent ventures in Asia.

Who we work with

• Enlightened leaders in established institutions

• Ambitious founders building from scratch

• Organizations at a turning point who want to do it right

What we do

• Innovation Management

• Strategic Foresight

• Strategic Planning

• Brand & Experience Design

• Build & Learn

How we work

A network of practitioners. Deep roots in human-centered design. Project-driven, remote-first, Asia-based.

We take on challenges where there's something worth building, something worth learning, or an outcome that actually matters.